Case Study: How CMOs are using AI Ethically, by Nicole Alexander
- Mark Miller
- Apr 18
- 3 min read
Nicole Alexander: NYU Professor, Marketing and Technology | Author of Ethical AI in Marketing | Former Global Head of Marketing at Meta | Speaks on AI Ethics, Marketing, and Leadership
Nicole has held pivotal leadership roles, including Global Head of Marketing at Meta, SVP of Innovation at Ipsos, and VP of Innovation for Greater China at Nielsen. As a strategic consultant, she has guided organizations across diverse industries—Tech, Automotive, CPG, Healthcare, Retail, and Finance—through digital transformation and innovation.
Nicole's session is streaming live from Mexico City during the 24 hour Artificial (Un)Intelligence Conference. 100+ sessions. No sales pitches, no marketing.
Session Description, Using AI Ethically
AI is reshaping the role of marketers at every level—from campaign architects to global CMOs. With this evolution comes a critical mandate: to lead innovation without compromising ethics. In this session, Nicole Alexander, author of Ethical AI in Marketing, shares compelling case studies from leaders at Adobe, Ally, OSF HealthCare, and more.
Discover how forward-thinking marketers are using AI to enhance transparency, build trust, and protect brand integrity. Whether you're driving strategy or execution, you’ll gain practical tools to apply ethical AI across personalization, engagement, governance, and cultural sensitivity—while delivering real, measurable impact.
About Nicole Alexander
NYU Professor, Marketing and Technology | Author of Ethical AI in Marketing | Former Global Head of Marketing at Meta | Speaks on AI Ethics, Marketing, and Leadership
Nicole M. Alexander is a marketing leader and AI ethics expert with over 25 years of experience driving growth, innovation, and operational excellence at the intersection of marketing, technology, and data analytics. She serves as an adjunct Professor of Marketing and Technology at New York University.
Nicole has held pivotal leadership roles, including Global Head of Marketing at Meta, SVP of Innovation at Ipsos, and VP of Innovation for Greater China at Nielsen. As a strategic consultant, she has guided organizations across diverse industries—Tech, Automotive, CPG, Healthcare, Retail, and Finance—through digital transformation and innovation.
A passionate advocate for ethical leadership and diversity in technology, Nicole serves on the Board of Per Scholas, advancing tech education for underrepresented communities, and the Board of Directors for the Loveland Foundation, supporting mental health and healing initiatives.
Her expertise is grounded in academic rigor, with a Master’s in AI Ethics and Society from the University of Cambridge’s Leverhulme Centre for the Future of Intelligence and an Executive MBA from TRIUM, a global partnership among NYU Stern, the London School of Economics, and HEC Paris.
Nicole is a sought-after speaker, sharing insights on ethical AI, digital innovation, and marketing leadership with audiences worldwide. Her forthcoming book, Ethical AI in Marketing: Aligning Growth, Responsibility and Customer Trust (Kogan Page, 2025), explores responsible AI adoption in marketing and its implications for the future.Content
The Artificial (Un)Intelligence Conference is a global, 24 hour live online conference. Registration is free, and includes access to all sessions, including on-demand, at the conclusion of the event. No sales pitches, no marketing. Just the good stuff.
We're trying to find the unheralded people around the world who are doing cool things with AI. Is that you?
Check out our speaker gallery and then let us know what you're working on. We look forward to hearing your story.
Komentarze