Case Study Use AI to eliminate 5000 manual hours monthly without displacing any people

In this eye-opening session, Ahmed Fessi breaks through the noise surrounding artificial intelligence to reveal what’s actually happening inside organizations adopting GenAI. Drawing from real data, industry studies, and his own transformation work at Medius, he shows that most AI headlines exaggerate productivity gains and overlook the nuanced reality of implementation.

From Klarna’s workforce story to McKinsey and MIT findings, Fessi highlights how AI’s real value lies in augmentation, not automation—helping people work smarter, not replacing them outright. He shares tangible lessons from deploying AI across R&D, sales, and operations, emphasizing the importance of setting realistic expectations, tracking measurable results, and adapting solutions across languages and cultures.

🔹 Key Topics:

Separating AI hype from measurable results

Why most GenAI initiatives fail to scale

Augmentation vs. automation: what truly drives ROI

Real-world productivity outcomes from Medius case studies

The importance of language, culture, and realistic expectations in AI success