Creative Frameworks for Problem-Solving with Generative AI

In this energizing session from the Artificial Unintelligence Conference 2025, Leslie Grandy (Author of Creative Velocity and veteran product and innovation leader) shares a practical approach for working with AI as a creative collaborator.

Leslie explores how generative AI can expand human imagination when used intentionally — not as a replacement for creativity, but as a tool for structured ideation and faster, more focused innovation. Drawing from her “Creative Velocity” framework, she shows how teams can combine curiosity, constraints, and iteration to unlock deeper insights and bring more originality to their work.

Key themes include:

How to use structure and frameworks to fuel creative flow

Turning generative AI into a purposeful ideation partner

The power of “creative velocity” — combining speed with direction

Why guiding AI produces better results than open-ended prompts

How human curiosity and judgment remain central to innovation