Struggling to Find Value in AI

In this insightful session from the Artificial Unintelligence Conference, Jon Cooke, CTO of State Deception, explores how organizations can move beyond isolated AI experiments to create truly adaptive enterprises.

Cooke introduces the concept of the Composable Enterprise — where AI agents, generative models, and digital twins work together through data object graphs to build ecosystems that continuously reconfigure themselves as business needs evolve.

Rather than chasing the latest AI trend, Cooke argues, the real challenge lies in realizing value — turning AI from a set of disconnected initiatives into an integrated framework that powers decision-making, resilience, and innovation across the organization.

Key ideas covered:
• Why AI’s biggest gap today is value realization, not capability
• How digital twins and data products create adaptive feedback loops
• The role of generative AI and agents in building composable ecosystems
• Practical insights for evolving from AI projects to AI-driven enterprises