Why 87% of AI Initiatives Fail

In this insightful session from the Artificial Unintelligence Conference 2025, Brian Evergreen (Founder, The Profitable Good Company; former U.S. AI Strategy Lead at Microsoft) breaks down the real reasons most AI initiatives don’t deliver on their promise — and how leaders can change that narrative.

Rather than blaming technology or data, Brian reveals how organizational culture, leadership alignment, and human-centered strategy determine whether AI creates real value or quietly dies in “pilot purgatory.” Drawing on years of experience advising Fortune 500 executives, he shares practical frameworks for reframing AI not as a project, but as a principled, long-term capability that amplifies human judgment and innovation.

Topics covered include:

Why technology isn’t the main reason AI initiatives fail

The communication gap between executives and technical teams

Moving from short-term ROI to sustainable AI strategy

Embedding ethical and human-centered principles in AI adoption

How to build adaptable, learning organizations around AI